Brand Designer & Creative Director
Suhail
Raf
Raf
8+
Years Design Experience
50M+
Revenue Influenced
5+
Retail Giants
6+
Brands Built
Selected Work
All Projects
Brand Identity, Campaign Creative
FlavorGod
Brand Identity, Campaign Creative
Packaging, Brand System
Shredz
Packaging, Brand System
Identity, Ecommerce UI
Kyntra Health
Identity, Ecommerce UI
Brand Identity, Product UI
PaymanAI
Brand Identity, Product UI
Brand Identity, Campaign
TRADER CODES
Brand Identity, Campaign
Packaging, Campaign
Skinny Bunny
Packaging, Campaign
The Process
Design Workflow
Every project is approached with strategic thinking, conceptual rigor, and purpose-driven execution.
1
Insights
Analyze the audience, brand, data and market context to uncover opportunities and guide the creative direction.
2
Concepts
Generate ideas that translate insights into compelling narratives, visual experiences, and emotional connections.
3
Refinement
Iterate concepts, thoughtfully testing creative solutions against strategy, audience needs, and brand vision.
4
Execution
Bring concepts to life across channels, ensuring every detail supports the strategic and emotional intent.
Design
Meets
AI
Meets
AI
I don't just use AI tools, I build them. From custom concierge widgets to client-facing creative brand guidelines, I combine 8+ years of design instinct with hands-on AI development to ship work that couldn't exist any other way.
ClaudeClaude CodeFireflyFigma AIShopify APIChatGPTArtlistGemini
CUSTOM AI TOOLS BUILD
Built and deployed functional tools using Claude API and Cloudflare, including chat concierge and Shopify widgets.
AI-ASSISTED CAMPAIGNS PRODUCE
Social ads, email copy, and content generated at scale using AI across live channels.
AI BRAND DEVELOPMENT BRAND
Brand voice, positioning, and identity work accelerated through AI concepting and iteration.
WORKFLOW INTEGRATION OPERATE
Embedded AI into creative ops to speed up campaign production from brief to deployment.
AI + Image Generation
Prompt: High-end stereo amplifier in a clean studio on a reflective blue surface. Brushed aluminum, black vented top, orange-lit power button.
Prompt: Surreal golden-hour scene with sculptural lounge chairs in earthy tones floating on calm, reflective water. Cinematic, luxurious composition.
Prompt: High-fashion Vogue studio portrait. Moody and cinematic, rich glossy red satin, warm tones and subtle highlights. Editorial aesthetic.
Prompt: Dreamy abstract floral painting with soft motion blur. White flowers and green foliage sweep diagonally in an airy, impressionistic style.
Prompt: Minimalist desert architecture with bold terracotta walls, sharp shadows, and a reflective water channel. Dramatic contrast against desert cliffs.
Logo Work
"
Design is intelligence
made visible.