ABOUT

I'm a brand designer originally from New York with over 8 years of experience building brands from the ground up. I've worked across brand identity, packaging, design systems, campaign creative, and e-commerce UI, from early-stage startups to nationally distributed consumer brands sold at Walmart, Costco, and Sam's Club. I've also partnered with founders and public figures to shape how they show up visually across every touchpoint.

Most of what I know came from doing the work, building, shipping, iterating, and figuring things out along the way. When I'm not immersed in my work, you can find me running outside and reading about the latest in automotive design and manufacturing.

As a kid, I was captivated by cars and magazines, always dreaming of making those machines look even better. In 2006, one of my earliest Photoshop works was featured (above) in Performance Auto & Sound Magazine. Starting with Photoshop 4.0, I transformed car photos into my vision of the perfect ride.

I joined online forums, connecting with others who shared my passion. We swapped tips, pushed each other's creativity, and fueled my drive to improve. Looking back, photoshopping cars was more than a hobby. It was the start of my journey as a creative, driven to make things extraordinary from the very beginning.