ABOUT

I'm a creative strategist originally from New York, with 8+ years of experience building brands from the ground up, from concept to conversion. I lead social strategy and content, and I'm hands-on with the creative: I build the brand identities, packaging, design systems, campaign assets, and e-commerce experiences myself. My work spans early-stage startups to nationally distributed consumer brands with retail presence at Walmart, Costco, Sam's Club, Amazon, Sprouts, and Harris Teeter, including product and packaging for the Dubai/UAE, French, and Canadian markets, built to translate across languages and cultures for international shelves.

I've also designed for physical environments including trade show displays, in-store graphics, and point-of-sale creative. Beyond traditional brand work, I've partnered with founders and public figures to shape how they show up visually across every touchpoint, digital and physical.

Most of what I know came from doing the work, building, shipping, iterating, and figuring things out along the way. When I'm not deep in a project, you'll find me running outside or reading about automotive design and manufacturing.