FLAVORGOD
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FlavorGod is a brand that focuses on creating low-sodium, all-natural seasonings with no fillers, offering a variety of flavors designed to enhance everyday meals. The company emphasizes healthier options without sacrificing taste, catering to people seeking a clean eating lifestyle.
Known for its fun flavor combinations, FlavorGod has built a community around its products through social media and creative recipes. It's a go-to for those who want flavorful seasoning without unhealthy additives.
Client: FlavorGod
Industry: Food & Nutrition
Made in USA
Role: Creative Director, Designer
01. FlavorGod Brand Refresh
We knew we wanted to update the labels and bottles to keep its original DNA in mind. The brand has progressed a lot since its inception in 2014. FlavorGod initially started out at the farmers market with its classic four seasonings. Today it has grown to a global omni channel household brand. I worked with my design team to continue certain design language while keeping the brand true to its core for 2024.
02. Labels Design + 3D Product Render
Including fun, creative, informational graphics for Social, Content, Emails and ongoing marketing advertisement.
Problem: We needed to redesign and update the cart page. The old cart was out of date and not as organized.
Solution: For the new cart page we added several models which resulted in higher checkouts. Significant updates were a 'Motivator' that let customers know where they stand with the current offer in tier format. The more spend, the higher discount. We added a Motivator with an animation that progressed as they added more items to cart.
We also redesigned the checkout items to include subscription statuses. Add-ons also were designed on this page to show varies types of shipping and a custom 'Gift message' section before the Subtotal amount is shown. This allowed customers to personalize their orders which resulted in positive feedback as gifts.
05. The New Cart Page UI
The new cart page redesign in went in action after weeks of testing. Keeping FlavorGod branding elements in mind to assure the customer this is a safe space. The 'Continue to Checkout' stickied as your scrolled to your subtotal.
The little FlavorGod peeking head I came up with to remind consumers of the brand in a small way. This little peeking head is added throughout the website and has shown to increase website engagement by 15%. Also using the use of 'Emojis' to showcase brand character tastefully also resulted in ongoing positive reaction.
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06. FlavorDog Topper, Label, Brand, UI
07. FlavorDog Homepage UI
08. FlavorGod Meals, Packaging, Graphics, UI
Design Process: FlavorGod Meals is freshly made meals ready to go. We created this part of the brand to help those meal prepping or just not having time to cook.
Problem: Create brand identity similar to FlavorGod and its assets that comes across friendly and within brand guidelines. Make branded tray labels and homepage UI for easy checkout and information.
Solution: We designed the packaging and food tray sleeves for each meal that showcased flavor and benefits. A logo of the FlavorGod character in chef format.<br>
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Problem: The problem with the Meals UI was to not clutter it but give the knowledge on how to place an order and how it could benefit you. We incorporated several sections to aid this.
Solution: How it works? This section helped with knowledge and information on the process of ordering ready made meals. It's as simple as 'Order, Heat, Eat' which was used in marketing as well.
What's your goal? This section allowed users to figure out their options before ordering. Did you want to lose weight, eat clean or build muscle? There are meals generated for each.
Why Meals? I made a customer comparison chart that dynamically adjusted for mobile when it was coded. This chart was simple yet effective and showed customers that FlavorGod Meals was the better option versus dining out and home cooking.
We also incorporated an easy quiz with AI that helps you choose which meals are best for you and your preference.
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10. FlavorGod Costco
Design Process: This was a big deal for the brand as Costco has such a strong presence in consumer shopping. This was tricky because we only had smaller bottles. For Costco, we had to create a bigger bottle. 10-12 oz bottle compared to the standard 3 oz bottle. I had to create a bigger label and create the packaging for Costco stores.
Problem: Tray packaging for bigger bottles was needed. We had to create a tray that the bottles would fit and not break. We had several problems with this as these pallets were siting on each other and at times would break due to weight and size. The solution was to use cardboard that folded into itself that would pack the bottles tight and would allow easy stacking and storage.
Solution: We also had to simplify the design on the packaging in a cost effective way so that multiple trays weren't printed. The solution to this was a 3 color tray and blank space for the flavor to be printed.
Email marketing for FlavorGod now available at Walmart.
12. FlavorGod Collaborations, Coldstone
Design Process: Following Cold Stone's brand guidelines with FlavorGod to create a label that reflects both. Research included FlavorGod archives and Cold Stone's retail products. Combining both brands and their elements to create 1 label.
FlavorGod Coffee custom packaging and laser printing on plastic bags.
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14. FlavorGod Apparel
Shirts and cooking accessories aided in customer retention.
