FLAVORGOD
A full-scale creative partnership spanning brand refresh, packaging, retail expansion, and digital experience, from farmers market to Costco shelves.
FlavorGod creates low-sodium, all-natural seasonings with no fillers, flavor without compromise. Since 2014 the brand has grown from a farmers market staple into a global omni-channel household name with retail presence at Walmart, Costco, Sam's Club, and Amazon.
My role as creative lead spanned the full brand ecosystem: label and packaging redesign, ecommerce UI, social and campaign creative, sub-brand launches (FlavorDog, FlavorGod Meals, FlavorGod Coffee), retail packaging, email marketing, and brand collaborations.
Brand Refresh
We knew we wanted to update the labels and bottles while keeping the original DNA intact. FlavorGod had progressed significantly since its inception. I worked with my design team to continue certain design language while keeping the brand true to its core for 2024.
Label Design + 3D Product Render
Refresh the FlavorGod labels to a clear, fun design for industry standard. I chose to incorporate details and custom illustrations to highlight the flavor profile across 32+ flavors. A QR code was added linking to a recipe library. This redesign resulted in a 23% higher add-to-cart and overwhelmingly positive consumer response.
Marketing Graphics
Fun, creative, informational graphics for social, content, emails, and ongoing marketing, built to perform and stay on-brand across every channel.
Cart Page UI Redesign
The old cart was outdated and disorganized, not built to convert at the level the brand needed.
Added a tiered discount Motivator with animated progress, redesigned checkout items with subscription statuses, add-on shipping options, and a custom gift message section before subtotal, driving higher checkouts and gifting revenue.
The New Cart Page UI
After weeks of testing, the new cart page launched. The signature FlavorGod peeking character, my concept, reminded consumers of the brand in a subtle, delightful way. It's placed throughout the website and has shown to increase engagement by 15%. Strategic emoji use added brand character while maintaining trust.
23% higher add-to-cart. 15% engagement lift. 14% conversion on FlavorDog. The work didn't just look good, it performed.
FlavorDog: Topper, Label, Brand, UI
Launch an animal-based sub-brand within existing brand guidelines without interrupting the core seasoning shopping experience.
Derived the FlavorDog logo from the FlavorGod mascot for instant recognition. A streamlined landing page combined product, benefits, and checkout in one flow, resulting in a 14% conversion rate.
FlavorGod Meals: Packaging, Brand, UI
Create a sub-brand identity adjacent to FlavorGod that felt fresh and approachable, with tray packaging, branded sleeves, and a homepage built for conversion.
Designed tray sleeves per meal showcasing flavor and benefits. Built the UI around three pillars: How It Works, What's Your Goal, and Why Meals, including an AI-powered quiz to match customers to their ideal meal plan.
Costco Retail Expansion
Scale from a 3oz bottle to a 10-12oz Costco format. Design tray packaging that could stack on pallets without breakage, printed cost-effectively at volume.
Engineered a cardboard tray that folded into itself to hold bottles tight under stacking weight. Simplified the tray to a 3-color design with a blank flavor window, one tray template, infinite SKUs.
Email Marketing
High-converting, visually driven email creative built to stop the scroll and drive repeat purchase.
Brand Collaborations
Following Cold Stone's brand guidelines alongside FlavorGod's, researching both brand archives to combine two distinct visual identities into a single cohesive label that honored both.
FlavorGod Coffee
Custom packaging with laser-printed branding on plastic bags, extending the FlavorGod identity into a new product category with precision and consistency.
Infographic Imagery + Apparel
Brand infographics for presentations and decks, plus apparel and cooking accessories that drove customer retention and community identity.
