CONDOR

 

Condor is an urban golfing clothing brand that combines performance with style. Specializing in high-quality, breathable fabrics, Condor designs apparel to enhance comfort and flexibility on the course. Ideal for golfers who value both performance and style.

Client: Condor

Industry: Golf, Apparel

Made in Turkey

01. Logo, Branding
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Condor is the common name for two species of New World vultures, each in a monotypic genus. The name derives from the Quechua kuntur. The bird is to symbolize a golf ball flying through the wind.
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Design Process:
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The Condor is the largest flying land birds in the Western Hemisphere. One species, the Andean condor, inhabits the Andean mountains. We took the beak of the Condor to create the top tip of the letter 'C' and added the birds wing to complete it. The script font was done in all lowercase to showcase a desire to create a more relaxed and individualistic online presence.
 
02. Apparel
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The brand wanted apparel as its first launch. So logomarks were used to showcase the brand.