MR. PINK CBD
Organic, full-spectrum CBD wellness, brought to life through identity and packaging.
Mr. Pink is a CBD and lifestyle group based in Beverly Hills, California, believing that wellness is the foundation of all success. Mr. Pink locally sources organic, full-spectrum hemp oil with zero GMOs, additives, or pesticides, made in the USA with consistent effect and delicious flavor. I worked with the team there to brand and design its latest line of products.
Logo, Branding, Packaging
Mr. Pink wanted to get into CBD after much success in the ginseng drink industry, which is what they're known for. We went with a creative branding approach and a play on the letter "P," with some emphasis on plant leaves.
Packaging
A fully custom matte printed box to showcase CBD and fit one bottle comfortably was the end product.
Web Graphics & Content Direction
I worked with the Pink team to come up with minimal yet impactful graphics for web. We also shot content and photography for the shop and for marketing. The premise was to have calm images that reflected the product, showcasing the brand in natural elements and aesthetically.
