WARRIOR GREENS
A bold, modern identity for nutrient-rich superfood greens.
Warrior Greens is a brand dedicated to empowering individuals through nutrient-rich superfoods. Their core mission is to deliver high-quality, organic greens that support overall wellness and vitality. Warrior Greens places emphasis on clean, sustainable ingredients sourced from nature, providing a simple yet potent way to enhance daily nutrition.
Warrior Greens is a health and wellness brand made in the USA.
Logo, Branding, Packaging
Design Process: Warrior Greens wanted to take a more aggressive, modern approach to powdered greens. I came up with the branding and guidelines so the brand could operate in today's world of drinkable greens, incorporating bold fonts and symbols to play on the Warrior aesthetic. Having cohesive patterns for web and graphics, this brand needed that "cool" factor, and we did just that.
Label Design, Packaging
The label had a lot of information to fit and we did not want to clutter it. So we tastefully laid out everything so the end product could tell a story and the brand identity felt strong. We accomplished both.
3D Product Render
We chose to go with matte black bottles and develop the 3D render as the label was also matte black with color highlights. We went this route so the colors, and specifically the flavor profile, would stand out.
Marketing, Graphics
Incorporating the brand in graphics was important, as nutrition relies heavily on graphics and information. High impact marketing material was necessary. We did everything from ads, content, email, and web banners.
Apparel Line
Once the brand was developed, we worked on a small apparel line to include as gifts to subscribed customers. Eventually customers ended up shopping the line, and this grew average order value (AOV) by 15%.
Photo, Creative Direction
Photography to capture the nature and benefits of the product. This product had 40+ superfood ingredients, and we wanted to showcase the lifestyle behind it.
